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    <title>需求简介</title>
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          <p><span></span></p>
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          <p><span>映店销售端app产品PRD文档2.1</span></p>
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          <p><span>欢迎页</span></p>
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          <p><span>个人销售主页</span></p>
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          <p><span>个人中心</span></p>
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          <p><span>聊天</span></p>
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          <p><span>线索</span></p>
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          <p><span>直播间</span></p>
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          <p><span>活动主播主页</span></p>
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          <p><span>原型图</span></p>
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          <p><span>功能结构</span></p>
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          <p><span>变更历史</span></p>
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          <p><span>异常情况</span></p>
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          <p><span>需求简介</span></p>
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          <p><span>分享</span></p>
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          <p><span>产品概览</span></p>
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          <p><span>需求简介</span></p>
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          <p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 映店看车，这是一款服务于汽车经销店（即4S店）工作人员，旨在可以通过“映店”工具，在线为顾客带来新的营销体验。提高用户成交转化率，增加用户粘度，全新的AR看车功能，结合在线营销工具，让看车真实化。</span></p><p><span>&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; 此h5以4s店为单位，除了用户个人中心外，门店的数据彼此都是独立，这样更好地保护门店利益，从而把h5绑定在门店公众号，作为主要用户入口。同时，销售的映店app工具，也可以分享自有链接给用户，从而抵达本门店。</span></p><p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 用户可以跟销售进行购车沟通，同时也可以参与门店定期举办的活动（例如团购汽车活动，新车推广活动），并从中领取购车优惠券，到门店进行核销。</span></p><p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 4s店的工作人员，主要以销售个人为主，通过映店app工具，把自己的二维码发送给目标客户，并为其进行线上看车服务。只要用户看过销售的直播，都可能成为其线索进行跟进，由于同一门店，只能建立唯一用户的线索，其他销售不能共享，这也符合门店的线索管理。门店可以对用户线索的分配进行重新管理。避免线索在同一个销售中跟进太久不能取得进展，从而流失线索。</span></p><p><span>&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; 同时，门店也可设置“活动帐号”，用于活动直播。活动直播目前以横屏播放为主，因此登录app后，只能横屏直播推流。活动</span></p>
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